Monday, 19 October 2015-Anerlisa Muigai, who is the first born daughter of
Keroche Industries Chief Executive Officer, Tabitha Karanja, is without a doubt
one of the most successful young entrepreneurs in Kenya.
She runs a successful
water company but before her success, she went through pain, rejection and
suffering to be the person she is today.
Anerlisa has decided to rekindle memories of her dark
past when she was trying to introduce her brand to the market so that she can
inspire up-coming entrepreneurs that they can still make it even after facing rejection.
This is what she had to say via social media ; We can never thank you
enough for your continued support. I remember one year ago going from one
supermarket to another begging for our water to be stocked, they kept rejecting
us and telling us that we needed more recognition. I kept been heart broken and
asking myself why Executive even ever existed. Some buyers even dismissed us
with no further questioning. The first year and a half was hell but i did not
give up. Today we are in almost all retail stores, we appreciate all the feedback we get from our customers. Never give up on
anything you want to venture into. A business can take up to 5 years to be
established. Whatever you do, do it to your best. Learn to listen and accept
your mistakes as you correct them. Do have a successful week.
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