GACHAGUA moves to appease disgruntled coffee farmers as he reveals what RUTO has been up to after his reforms failed

 

Monday, October 23, 2023 – Kenya will soon sell its coffee directly to Starbucks, the biggest US coffee chain.

This was revealed by Deputy President Rigathi Gachagua in a move to appease the disgruntled coffee farmers who seem not to see any progress from his coffee reforms.

Addressing a congregation at the PCEA Mihuti in Mukurweini, Nyeri County, yesterday, Gachagua revealed that President William Ruto had reached a deal with Starbucks to sell coffee directly to them.

Besides, he noted that US Ambassador to Kenya Meg Whitman had agreed to introduce Kenyan coffee to Starbucks.

“We thank President William Ruto for his intervention. We had a meeting with American Ambassador to Kenya Meg Whitman and she agreed to introduce our coffee to the world’s largest coffee chain Starbucks,” Gachagua stated.

“They will be buying our coffee directly. Some of the buyers have been using our coffee to blend their products and increase the quality of coffee produced from other countries. We want to remove the middlemen and brokers from the chain,” he added.

The move is aimed at removing the middleman from the international trade of premium products and enhancing farmers’ earnings through direct sales.

He added that the government’s decision to pay coffee farmers an advance of Ksh4 billion and invite global coffee dealers to directly buy Kenyan coffee are some of the moves that have neutralized cartels.

The Deputy President explained the reforms in the coffee sub-sector were facing resistance from brokers and middlemen, who have been profiting more than the farmers.